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You're Crazy
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Hi Reader, One of my favorite ads? Ikea’s 2002 rug-pull from American filmmaker Spike Jonze. The ad showed a woman dumping an old, red lamp in the rain and replacing it with a much newer one from Ikea. Like many viewers, I felt bad for the old lamp. But at the end of the ad, Swedish actor Jonas Fornander pops up and says, “Many of you feel bad for this lamp. That’s because you’re crazy. It has no feelings and the new one is much better.” The ad caused a furor… and won loads of awards. In 2018, Ikea released a sequel. The red melancholy lamp finds a new home with a loving family. Fornander reappears to say: “Many of you feel happy for this lamp. That’s not crazy. Reusing things is better.” He’s right. (Note I’m not talking about the environment.) If you’re creating content online, reusing things IS much better. What old content do you have… that you can update and republish? It’s much easier to take an old hit and rework it than it is to create something new. Pro writers do this all the time. If you need help, I’m working with a group of pro writers to help them earn an extra $3–5k per month. Reply to this email to learn more. Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, Want to fix a toilet, cook a roast dinner, or start a blog? Google “How to…” Or YouTube it. The net gives away a lot of stuff we take for granted. When building my writing website, I invested hours and dollars in producing explainers, tutorials, guides, and how-to articles. Topics people type into Google or YouTube when they’re stuck. A lot of this content crushed it (traffic-wise). Some examples of high-traffic value posts? How to Use Scrivener for Blogging The Ultimate Guide to...
Hi Reader, My oldest son learned how to drive this year. Like any new driver, he struggled with using the car’s gearstick. With some practice, he figured out when to shift gears: up to go faster and down to stabilize. The same approach applies to growing a coaching business. Start with a clear offer that converts. In other words, you need a car to help you take clients safely from A to B. Once they’re inside the car, shift gears as and when you need to. The easiest gear to shift is pricing,...
Hi Reader, I was a niche website publisher for a few years. It’s a popular online business model to make money and online gurus praise it as profitable and passive. If you’re unfamiliar with niche website publishing, here’s how it works. Pick a topic you know or can stomach creating content about for a few months. Hobbies like brewing coffee, quilting, or yoga work great. Think of your niche website as an online magazine that people enjoy reading. Use a keyword research tool like AHREFS or...