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You're Crazy
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Hi Reader, One of my favorite ads? Ikea’s 2002 rug-pull from American filmmaker Spike Jonze. The ad showed a woman dumping an old, red lamp in the rain and replacing it with a much newer one from Ikea. Like many viewers, I felt bad for the old lamp. But at the end of the ad, Swedish actor Jonas Fornander pops up and says, “Many of you feel bad for this lamp. That’s because you’re crazy. It has no feelings and the new one is much better.” The ad caused a furor… and won loads of awards. In 2018, Ikea released a sequel. The red melancholy lamp finds a new home with a loving family. Fornander reappears to say: “Many of you feel happy for this lamp. That’s not crazy. Reusing things is better.” He’s right. (Note I’m not talking about the environment.) If you’re creating content online, reusing things IS much better. What old content do you have… that you can update and republish? It’s much easier to take an old hit and rework it than it is to create something new. Pro writers do this all the time. If you need help, I’m working with a group of pro writers to help them earn an extra $3–5k per month. Reply to this email to learn more. Write on, |
Grow your business by writing online
Join 25,000 readers for daily insights about writing online and growing a profitable business. For writers, coaches and CEOs.
Hi Reader, I started my writing business back in 2014. In 2014… My writing blog was a fun side project. I also worked as an in-house copywriter for a SaaS company. I didn’t realize I’d started a writing business until 2016. I somehow stumbled into the world of display advertising and affiliate marketing. It didn’t happen at once, but… Even then… I didn’t march into my boss’s office and declare, “I quit!” until 2020. My writing business has gone up and down since I said: “I quit.” These days,...
Hi Reader, I’m running a Pro Writers Only workshop early next month. I usually deep dive into a single topic that helps amateur writers go pro. My next workshop is all about getting paid to write. There are many ways you can do it. Which one interests you the most? Offering coaching and consulting Selling courses Freelancing Selling books Tick the box for the topic you are most interested in. Tickets cost $97, but I’ll give away one to a poll respondent selected at random. Write on,Bryan Collins
Hi Reader, What are half of searchers doing after typing a term into Google? NOTHING. That’s according to a joint study by SEO companies SparkToro and Datos. Enter the world of zero-click search, where Google serves up content scraped from people’s sites and slaps it in front of readers without sending traffic in return. And get this: 30% of searchers who click are going to another Google-owned property, such as YouTube, Google Images, or Google News. As somebody who built a writing business...