Wells Fargo wants to fire you
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Hi Reader, So Wells Fargo fired a bunch of bank workers a few days ago. Get this. They were pretending to work at their desks. They used some odd tech to fake keyboard typing instead of doing their “actual jobs.” A whole industry of software and tools exists to fake keyboard presses and mouse movements. Perhaps I should fire myself from my writing business. I pretend to work all the time. This past Monday morning, I dropped my son off at school on his bike… I walked home and brewed a coffee… I turned on my Mac… I set a timer for 90 minutes… I opened up my writing app… And I pressed random buttons on my keyboard until the buzzer went off… (That messy draft read like I’d pressed buttons) And another afternoon… I finished reading The Adweek Copywriting Handbook. I put the book down and stared into space, thinking about a copywriting project when my teenage daughter marched in from school. “What are you doing?!” “Working!” I said “You’re so odd.” I blame Neil Gaiman. He says he regularly trots out to his writing shed. Gaiman’s shed doesn’t have the internet, distractions, or AI. (He keeps a lot of fancy fountain pens, though. Gaiman prefers pens to digital tools) Now, at his writing desk… Gaiman can do one of two things: nothing or write. Here’s the thing with nothing: Sometimes, nothing is something. And something is enough. Writing doesn’t always happen at your desk or at the end of a target word count. It’s not always something you can quantify, track, or report to your line manager at the bank. Those random sentences and paragraphs? They’re the makings of a first draft. And that first draft can turn into something you can publish… if you keep turning up to work on it. Reading a copywriting book and using ONE idea for your current project or writing business? That’s work too… No matter how odd or lazy it looks. So why am I telling you all this? I’m helping a select group of writers create revenue-generating assets for their businesses… and in less time. It’s only for members of my Pro Writers Only community. Spots are closed right now. But reply to this email to get on the waitlist. Write on, |