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The problem with Gary Vee
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Hi Reader, I changed my content strategy a few months ago. I stopped publishing and writing dozens of blog posts each week with the help of a team of writers. I let some of my editorial team go. I started publishing more content on social media. Now, I write and send a daily newsletter. I also work with a select group of clients. My new business model is straightforward. I spent half an hour writing emails like this one. I spend 90 minutes a month planning social media content. And I pitch a few clients each day. But, I overcomplicated my strategy for weeks. I blame Gary Vee. I watched a few of his videos, where he recommends posting on 7 different platforms 6–7 times a day! Facebook memes, shorts and reels, long-form X posts, LinkedIn status updates, pins to the latest blog posts, YouTube videos, daily stories… I’m exhausted typing that. Gary’s publishing cadence is admirable. I tried his content strategy for a few weeks. Then, I crashed and burned. I love Gary Vee’s motivational content. But, he’s a full-time team dedicated to creating and repurposing his content across his blog, Facebook, Pinterest, Medium, YouTube, Instagram, TikTok, Snapchat, LinkedIn, Threads… A videographer even follows Gary around for the day and turns most of his meetings, talks, and speeches into content. He also has raving online followers who take care of distribution for him. It’s impossible to create and post that much content each day without it becoming a full-time job. The rest of us don’t work with a full-time content team. We don’t document every part of the working day because it would make a great short or reel. And our ideal readers and clients aren’t on all those social media networks. What busy CEO ever said… “I need to hire a copywriter, so I’m going to doomscroll TikTok for an hour”!? The Pro Writers I work with manage their time. They value getting paid over a dopamine feed of views, likes, and shares. They create content strategically for one or perhaps two select networks. They publish content that attracts the right types of readers and clients. Then, they pitch their services. That’s how they get paid without burning out. I want to help Pro Writers get off the content hamster wheel. So, I’m hosting a live workshop in a few days on this exact topic: Plan a Month of Content In 90 Minutes. You’ll walk away with plenty of time each week to write, find clients, and grow your writing business. Write on, |
Grow your business by writing online
Join 25,000 readers for daily insights about writing online and growing a profitable business. For writers, coaches and CEOs.
Hi Reader, I started my writing business back in 2014. In 2014… My writing blog was a fun side project. I also worked as an in-house copywriter for a SaaS company. I didn’t realize I’d started a writing business until 2016. I somehow stumbled into the world of display advertising and affiliate marketing. It didn’t happen at once, but… Even then… I didn’t march into my boss’s office and declare, “I quit!” until 2020. My writing business has gone up and down since I said: “I quit.” These days,...
Hi Reader, I’m running a Pro Writers Only workshop early next month. I usually deep dive into a single topic that helps amateur writers go pro. My next workshop is all about getting paid to write. There are many ways you can do it. Which one interests you the most? Offering coaching and consulting Selling courses Freelancing Selling books Tick the box for the topic you are most interested in. Tickets cost $97, but I’ll give away one to a poll respondent selected at random. Write on,Bryan Collins
Hi Reader, What are half of searchers doing after typing a term into Google? NOTHING. That’s according to a joint study by SEO companies SparkToro and Datos. Enter the world of zero-click search, where Google serves up content scraped from people’s sites and slaps it in front of readers without sending traffic in return. And get this: 30% of searchers who click are going to another Google-owned property, such as YouTube, Google Images, or Google News. As somebody who built a writing business...