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Hi Reader, A writer messaged me the other day on LinkedIn. She was feeling frustrated and wanted help. She asked me to review her LinkedIn posts. She couldn’t understand why people weren’t commenting and sharing her posts. She was a busy exec who knew what she was writing about. Her content was good, but… I could see the problem right away. The writer used big words, lengthy sentences, and paragraphs. Her last post read like a literary novel. She also didn’t have a great first line or hook. And the post image had nothing to do with the post itself. I offered some constructive feedback. I gave her a list of hooks, too. She used this editorial feedback to improve her content. So what did I tell her? If you’re writing for the web, write more like James Patterson and less like Ernest Hemingway. Use everyday language. Keep your paragraphs short. Add a line break early and often. And sweat the first line. Use a great hook. Write on, PS If you want to earn your first $3-5k a month writing online, I’m working with a cohort of writers. Learn more |
Grow your business by writing online
Join 25,000 readers for daily insights about writing online and growing a profitable business. For writers, coaches and CEOs.
Hi Reader, I started my writing business back in 2014. In 2014… My writing blog was a fun side project. I also worked as an in-house copywriter for a SaaS company. I didn’t realize I’d started a writing business until 2016. I somehow stumbled into the world of display advertising and affiliate marketing. It didn’t happen at once, but… Even then… I didn’t march into my boss’s office and declare, “I quit!” until 2020. My writing business has gone up and down since I said: “I quit.” These days,...
Hi Reader, I’m running a Pro Writers Only workshop early next month. I usually deep dive into a single topic that helps amateur writers go pro. My next workshop is all about getting paid to write. There are many ways you can do it. Which one interests you the most? Offering coaching and consulting Selling courses Freelancing Selling books Tick the box for the topic you are most interested in. Tickets cost $97, but I’ll give away one to a poll respondent selected at random. Write on,Bryan Collins
Hi Reader, What are half of searchers doing after typing a term into Google? NOTHING. That’s according to a joint study by SEO companies SparkToro and Datos. Enter the world of zero-click search, where Google serves up content scraped from people’s sites and slaps it in front of readers without sending traffic in return. And get this: 30% of searchers who click are going to another Google-owned property, such as YouTube, Google Images, or Google News. As somebody who built a writing business...