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Published 16 days ago • 1 min read

Hi Reader,

A writer messaged me the other day on LinkedIn.

She was feeling frustrated and wanted help.

She asked me to review her LinkedIn posts.

She couldn’t understand why people weren’t commenting and sharing her posts.

She was a busy exec who knew what she was writing about.

Her content was good, but…

I could see the problem right away.

The writer used big words, lengthy sentences, and paragraphs.

Her last post read like a literary novel.

She also didn’t have a great first line or hook.

And the post image had nothing to do with the post itself.

I offered some constructive feedback. I gave her a list of hooks, too.

She used this editorial feedback to improve her content.

So what did I tell her?

If you’re writing for the web, write more like James Patterson and less like Ernest Hemingway.

Use everyday language.

Keep your paragraphs short.

Add a line break early and often.

And sweat the first line. Use a great hook.

Write on,
Bryan Collins

PS If you want to earn your first $3-5k a month writing online, I’m working with a cohort of writers. Learn more

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