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My name is Bryan Collins. I'm a content strategist, copywriter and USA-Today best-selling author.

Featured Post

If I went broke, I'd get paid to write like this

Hi Reader, As part of this series on building a writing business, I’ve covered why email newsletters are non-negotiable for your writing business. And I’ve explained why I’d write on owned and earned platforms. TL;DR: LinkedIn is like Bumble for writers who need clients. Get on it! Money will find you if you grow a healthy email list from LinkedIn or elsewhere. As an example: My email lists have around 25,000 subscribers. I get multiple emails from ConvertKit connecting me with potential...

about 20 hours ago • 2 min read

Hi Reader, This week, I’m explaining how I’d build a writing business if I started over. Yesterday, I wrote about why an email newsletter is the cornerstone of a profitable writing business. Ideally, craft a personality-driven newsletter for an ideal reader. You own platforms like your email list, newsletter, or website. They’re a nice insurance policy against the algo and our future AI overloads. They can take my reach, impressions, and followers, but they’ll never take my email list! I...

2 days ago • 2 min read

Hi Reader, I started my writing business back in 2014. As your internet elder, I’m here to report that 2014 was a simpler time. TikTok hadn’t wrecked the internet, and our attention spans back then with short-form content. Elon spent his days building SolarCity and not trolling the woke left on X. And my inbox wasn’t stuffed full of pitches for AI “developers” hawking a ChatGPT port and overpromising cha-ching affiliate commissions. In 2014… My writing blog was a fun side project. I wrote...

3 days ago • 3 min read

Hi Reader, I spent the past few weeks running workshops and hosting coaching calls with Pro Writers Only community members. Over the next few weeks, I plan on running several more premium workshops for Pro Writers. These workshops are live, actionable, and last 60–90 minutes. I usually deep dive into a single topic that helps amateur writers go pro. Here are a few potential workshop topics, which would you prefer? Getting Paid to Write: Earning Your First $1–3k Per Month Self-Editing Mastery:...

4 days ago • 1 min read

Hi Reader, I started my writing business by accident in 2014. Back then, I was geeking out about productivity and gadgets. I spent hours reading tech blogs like Lifehacker, Gizmodo and Engadget. I started a tech blog called Work Read Play. A side project on the margins of a day job. I wrote and published articles about getting more done in Excel and Word and blogged about the latest Mac apps. These articles were boring to write. And it was all but impossible for a lone Irish blogger huddled...

5 days ago • 2 min read

Hi Reader, I got this email from ConvertKit a few days ago. I run sponsored slots in my newsletter a few times a month. And ConvertKit wanted to connect me with an advertiser. If you go through my newsletter library, you'll find some more examples. The ConvertKit team proposes sponsorships every other week. I review the advertiser and check it aligns with my brand. I don't accept them all, though. But when I find one I like... I edit the copy. And I write an email like this one. Then, I click...

6 days ago • 1 min read

Hi Reader, I’m working with a new business coach. He spends his time coaching clients on how to craft cheat codes. A former gamer, I’m all for cheat codes. A good cheat code means I can get to where I want to go… faster and easier. A cheat code summarizes what your business does and how you differ from everybody else in the market. In my case… My cheat code summarizes how I think about building a writing business. So, here’s mine: Amateur writer: Uses AI to generate boring content Neglects...

7 days ago • 1 min read

Hi Reader, Here’s some terrible advice creators often get: give away your best stuff for free. The idea here? Give away your best stuff, and people will think: If their free stuff is this good, their paid stuff must be amazing. I better pay up! That’s good advice for entrepreneurs building SaaS companies. The more eyeballs they can get on their content, the more likely they will attract product users or VC investors. That approach doesn’t work as well for creators. Giving away your best stuff...

8 days ago • 2 min read

Hi Reader, I wasted a few hours this week tinkering with logos and design for a new project. I couldn’t get the look and feel right, so I went out for a long run. I passed some branded cattle while huffing and puffing up a country lane. These days, Irish farmers identify their livestock with tags rather than searing a number into a cow’s ass. Online personal branding is all the rage. Writers, creators, and business owners try to burn their identities into followers’ minds on X, LinkedIn,...

10 days ago • 2 min read

Hi Reader, I geeked out on building ChatGPT bots this week. I built a bot that helps me plan a month of content in a few minutes. Let’s say I’m creating content for a new client. I’ll spend a few minutes thinking about their ideal reader or customer, say STEM teachers or coffee shop owners. I put the ideal reader into Content Wizard. This bot presents me with this ideal reader’s problems and desires. Then it suggests a piece of content I can create addressing each one of these problems. It...

11 days ago • 1 min read
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