Creator Leverage: Master AI. Build Systems. Grow Your Business

I've spent the past few months deep-diving into coding AI agents with Claude, ChatGPT, and Gemini. The other morning, I stumbled across a framework that's helping me write much better prompts: COSTAR. This framework is the perfect fix when your AI outputs feel boring or generic. It essentially gives the LLM a set of handy constraints to follow. Here's how COSTAR works: C (Context) Larger AI models can handle massive context (up to 1-2 million tokens). They can ingest entire books or...

I’m planning my content roadmap for the next few months, and I want to make sure I’m focusing on what you actually want to read. I have a few different directions I’m excited about. But I'm pulled in a few different directions. Can you help? (Only takes a second to answer) Where should I double down? [Prompt Engineering] I have specific questions about prompts, and I want you to answer them. [AI Agents] I want to know how to set up autonomous agents to do work for me. [AI News]: I want a...

A few years ago, I wrote a memoir about becoming an unexpected Dad. I don't talk about I Can’t Believe I’m a Dad! much here, as it's not relevant to my business. The book was more of a fun creative project Right down, it's available for the princely cost of $0.00 on Amazon Download it here Don't forget to leave a review :)

Here's my take

I'll keep it brief. A community of creators has already stepped up to join us for the 14-day sprint. After tonight, you won't be able to join them. For the price of a nice dinner, you get the system to finally finish your most important project. The clock expires at midnight. $197.00 Creator White Space Challenge A 30-day system for creators buried under unfinished projects. Each day: one lesson, one action plan, delivered over... Read more Get it now!

A group of creators are already working on the first few lessons from my Creative White Space Challenge. That leaves you with a choice. You can open the email, nod along, and tell yourself you’ll "try it later." Or you start today. The creators who succeed aren't more talented or inspired. They just refuse to let January go by without working on something authentic. Think about where you are right now: That book manuscript you’ve been "working on"? Still sitting there. The Substack newsletter...

I wrote a series of books about creativity a few years ago. To my surprise, The Power of Creativity ended up with thousands of 5-star reviews and became a best-seller in Brazil, of all places. I eventually wrote two sequels to address the questions readers were asking. I’m not sharing that to brag. I’m sharing it because I’ve spent years obsessing over why some creators finish their work while others stay stuck. I'm also sharing because I opened the Creator White Space Challenge this week....