Creator Leverage: Master AI. Build Systems. Grow Your Business

A group of creators are already working on the first few lessons from my Creative White Space Challenge. That leaves you with a choice. You can open the email, nod along, and tell yourself you’ll "try it later." Or you start today. The creators who succeed aren't more talented or inspired. They just refuse to let January go by without working on something authentic. Think about where you are right now: That book manuscript you’ve been "working on"? Still sitting there. The Substack newsletter...

I'll keep it brief. A community of creators has already stepped up to join us for the 14-day sprint. After tonight, you won't be able to join them. For the price of a nice dinner, you get the system to finally finish your most important project. The clock expires at midnight. $97.00 Creator White Space Challenge A 30-day system for creators buried under unfinished projects. Each day: one lesson, one action plan, delivered over... Read more Get it now!

This week, I opened the doors on the Creator White Space Challenge. I road-tested it with some beta clients last year. Now it's in V2. Basically each morning, you'll get an actionable lesson from yours truly sent to your inbox. You can use this lesson immediately to work on your creative project of choice, e.g., a book, article, Substack, newsletter, etc. Here's what's inside. The challenge lasts 30 days. You can join below. I'm closing it down in a few days, though. $97.00 Creator White...

I spent the past few days doing a mini-annual review. I pulled down a fancy Moleskine notebook from my bookshelf–the kind I'm usually too precious to write in. At 6 am the other morning, I jotted down a list of things I want to do more and less of this year. Out: Coaching and Consulting. This type of work drains me. Publishing at scale on social media. I couldn't give a hoot about dubious engagement metrics, likes and shares. I'll still create for my socials, but my list comes first. Sales...

Viewers are not loving it. The Madmen at McDonald's used AI for a rather awful Christmasy ad Cue pseudo X outrage And a scramble to take the ad down. US production company The Sweetshop is behind the ad. Chief executive Melanie Bridge claimed thousands of takes (Perhaps she means AI outputs) "This wasn't an AI trick. It was a film," she doth protested too much I'm not sure why people are so surprised about fast-food brands experimenting with AI to cut costs. Whatever you think about the ad,...

I was a content publisher for years. I published tens of thousands of words a week with the help of a team of writers and editors. Those days are over. These days I consider myself more of a builder. Read why here (Drop a comment if you've a question) Don't forget, you can pick up my vault of newsletters below $27.00 The 6-Figure Newsletter Vault I’ve sent 1,305+ newsletters over the last three years. I went from monthly, to weekly, to daily—and generated... Read more Get it now!

I spent 30 days turning business school theory into actual tools. I coded ones for The ANSOFF Matrix SWOT Analysis Porter’s 5 Forces McKinsey 7-S Framework Business Model Canva Porter’s 5 Forces Business theory is grand and all. Every strategy consultant knows these frameworks. You'll find them in many popular strategy textbooks. But where's the fun in that? I used Cursor to turn these frameworks into interactive tools that anyone can try. Check them out here