Hi Reader,

As a writer, this platform is the place to be if you want to grow your brand.

Business Tips for Creators

How to Create a Personal Branding Strategy: Step-by-Step

Building a personal brand is critical to generating meaningful audience engagement and revenue for your business. As a content creator, serving your audience and getting paid is the ideal end goal.

Writing Tips

How To Write Powerful Call To Action Phrases

So, how do you convince readers to take action without sounding pushy? In this article, you'll learn the golden rules to follow when writing a call to action to boost conversion rates.

Writing Tools

18 Best Grammar Checker Tools: Ranked and Rated

I’ve spent dozens of hours testing the most popular grammar checker software and proofreading tools for bloggers, authors, content publishers, business owners, and writers. Online grammar checker tools, like Grammarly, help write error-free emails, social media posts, reports, presentations, articles, blog posts, and even book chapters.

Story of the"Day

“LinkedIn is the number one network for writers today.”

That’s what an online writing coach told me.

“Isn’t LinkedIn for finding a boring corporate job, bragging about a promotion, or hiring people?” I said.

“Not since they rolled out creator tools.”

Before, LinkedIn was for finding work or hiring.

Now, it’s for connecting with your ideal clients and followers.

LinkedIn offers tools for creators who want to publish short-form posts, articles, image posts, carousels, audio, and more.

LinkedIn is great for finding clients, growing a personal brand, and building an email list.

(All things online writers care about.)

If you can write, you can crush it on LinkedIn.

It’s much easier to stand out on LinkedIn than on Instagram or, shudder, X.

So…

I’m fixing my mistake this year.

I’m spending 90 minutes a week writing content for LinkedIn.

I don’t use AI, either.

I write my content for the week in bulk. Then, I schedule it for the week with Taplio.

I spend 30 minutes daily engaging with other creators and writers on the platform.

My strategy of publishing and engaging is slowly working.

My reach and engagement are up.

And LinkedIn awarded me a badge for “Top copywriting” voice.

I couldn’t care less about badges from a big tech company…

But it’s a good form of social proof when pitching new clients.

And it’s easy for writers to pitch clients on LinkedIn.

On that…

A writer I’m working with asked me about the basics of LinkedIn.

Here’s a primer:

Post impressions = how many people saw your post
​Profile viewers = how many people clicked through to your profile, i.e., potential clients
​Hooks = the first 1–2 lines in your post

To build your LinkedIn brand, use this strategy:

• Activate LinkedIn premium
• Pick a niche, e.g., writing, copywriting, personal development, etc.
• Publish 4–5 posts per week, at a rate of one per day
• Create a simple text-based image to go along with your post (use Canva or Tweetpix)
• Spend 30 minutes engaging with bigger accounts in your niche
• Spend 30 minutes at the end of the week reviewing your stats to see what formats and hooks worked.

Author's Corner

10 Best George R.R. Martin Books: More Wonders From The Mind Behind Game of Thrones

The following list unites the best George R.R. Martin books, offering fans of fantasy and science fiction some truly next-level sagas.

Book Corner

38 of The Best Philosophy Books You Must Read

For centuries, people have pondered the meaning of life. Why are we here? What is knowledge and truth? What constitutes right and wrong? And some bright souls have proposed some thought-provoking explanations.

Writing Exercise

What is Creative Writing?

Explore eight forms of creative writing with tips and creative writing exercises to get you started.

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Write on,

—Bryan Collins

P.S. If you need help defining your niche or working on a strategy for LinkedIn, reply to this email.

You can also follow me.