Hi Reader, Short answer: No. Longer answer… If you’ve read this newsletter for a while, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Bard, Gemini, and other AI tools can generate email content quickly and easily. But... The only people who get excited about that type of content are business owners who think they’re saving money on content. In reality? These AI outputs are usually bland, boring, and generic. And they’re often wrong. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving email copywriting skills. So, no, I don’t use AI to write emails like this one. However, AI is a useful writing assistant. I use AI to identify gaps in my outlines. I also use it to suggest improvements to my first drafts, particularly if I’m in a rush. A few weeks ago, I built Email Analyzer. It’s a ChatGPT bot you can use to improve the first drafts of an email. Here’s how it works: I write my email as normal, without AI. That takes me about 30 minutes. Remember, AI isn’t creative. Then, I paste the draft into Email Analyzer. I hit “Go”. The bot
AI is a useful analytical assistant. Just remember, you’re in charge. I don’t use all of Email Analyzer’s suggestions. I treat it like a handy way of getting free editorial feedback before I press Send. I’d like to give you access to Email Analyzer. It’s a bonus for those who buy a ticket for my workshop: Get Your First 1k Subscribers. Reply, and I’ll send you the details. Write on,
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Hi Reader, Want to fix a toilet, cook a roast dinner, or start a blog? Google “How to…” Or YouTube it. The net gives away a lot of stuff we take for granted. When building my writing website, I invested hours and dollars in producing explainers, tutorials, guides, and how-to articles. Topics people type into Google or YouTube when they’re stuck. A lot of this content crushed it (traffic-wise). Some examples of high-traffic value posts? How to Use Scrivener for Blogging The Ultimate Guide to...
Hi Reader, My oldest son learned how to drive this year. Like any new driver, he struggled with using the car’s gearstick. With some practice, he figured out when to shift gears: up to go faster and down to stabilize. The same approach applies to growing a coaching business. Start with a clear offer that converts. In other words, you need a car to help you take clients safely from A to B. Once they’re inside the car, shift gears as and when you need to. The easiest gear to shift is pricing,...
Hi Reader, I was a niche website publisher for a few years. It’s a popular online business model to make money and online gurus praise it as profitable and passive. If you’re unfamiliar with niche website publishing, here’s how it works. Pick a topic you know or can stomach creating content about for a few months. Hobbies like brewing coffee, quilting, or yoga work great. Think of your niche website as an online magazine that people enjoy reading. Use a keyword research tool like AHREFS or...