Hi Reader, Short answer: No. Longer answer… If you’ve read this newsletter for a while, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Bard, Gemini, and other AI tools can generate email content quickly and easily. But... The only people who get excited about that type of content are business owners who think they’re saving money on content. In reality? These AI outputs are usually bland, boring, and generic. And they’re often wrong. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving email copywriting skills. So, no, I don’t use AI to write emails like this one. However, AI is a useful writing assistant. I use AI to identify gaps in my outlines. I also use it to suggest improvements to my first drafts, particularly if I’m in a rush. A few weeks ago, I built Email Analyzer. It’s a ChatGPT bot you can use to improve the first drafts of an email. Here’s how it works: I write my email as normal, without AI. That takes me about 30 minutes. Remember, AI isn’t creative. Then, I paste the draft into Email Analyzer. I hit “Go”. The bot
AI is a useful analytical assistant. Just remember, you’re in charge. I don’t use all of Email Analyzer’s suggestions. I treat it like a handy way of getting free editorial feedback before I press Send. I’d like to give you access to Email Analyzer. It’s a bonus for those who buy a ticket for my workshop: Get Your First 1k Subscribers. Reply, and I’ll send you the details. Write on,
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Hi Reader I get lots of emails from readers and newer freelancers looking for paying writing work. Alas, I’m not hiring or offering paying writing work. I’d much prefer you spend time working on your business instead of someone else’s. That starts with building an asset you own, like an email list. It ends with creating a high-ticker offer like coaching and consulting. Building your content business is profitable, rewarding, and easy to do. That’s how I spend my days. I have no illusions,...
Hi Reader I've built a Claude AI project for writers. It’s dramatically improved my content creation process. Here's how it works: I write my initial content (usually a 400-800 word email) based on research, personal stories, and reader feedback. Then, I use Claude AI as an editorial assistant to: Analyze potential flaws in my arguments Identify gaps in my thinking Suggest supporting content Help repurpose the content for social media I'm not using AI to write. I enjoy writing too much to...
Hi Reader, Being polite to your list is expensive. I was chatting with a small business owner the other day. They’ve built a reasonably sized email list of several thousand subscribers. But they only send a newsletter about what their business is up to once or twice a month. “Why don’t you want to email your list more often?” I asked. “I don’t want to annoy my list,” the owner said. That’s a common objection from many list owners. But being over-polite is costing him sales. When I fired up...