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Did I write this email with AI?
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Hi Reader, Short answer: No. Longer answer… If you’ve read this newsletter for a while, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Bard, Gemini, and other AI tools can generate email content quickly and easily. But... The only people who get excited about that type of content are business owners who think they’re saving money on content. In reality? These AI outputs are usually bland, boring, and generic. And they’re often wrong. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving email copywriting skills. So, no, I don’t use AI to write emails like this one. However, AI is a useful writing assistant. I use AI to identify gaps in my outlines. I also use it to suggest improvements to my first drafts, particularly if I’m in a rush. A few weeks ago, I built Email Analyzer. It’s a ChatGPT bot you can use to improve the first drafts of an email. Here’s how it works: I write my email as normal, without AI. That takes me about 30 minutes. Remember, AI isn’t creative. Then, I paste the draft into Email Analyzer. I hit “Go”. The bot
AI is a useful analytical assistant. Just remember, you’re in charge. I don’t use all of Email Analyzer’s suggestions. I treat it like a handy way of getting free editorial feedback before I press Send. I’d like to give you access to Email Analyzer. It’s a bonus for those who buy a ticket for my workshop: Get Your First 1k Subscribers. Reply, and I’ll send you the details. Write on,
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Grow your business by writing online
Join 25,000 readers for daily insights about writing online and growing a profitable business. For writers, coaches and CEOs.
Hi Reader, I started my writing business back in 2014. In 2014… My writing blog was a fun side project. I also worked as an in-house copywriter for a SaaS company. I didn’t realize I’d started a writing business until 2016. I somehow stumbled into the world of display advertising and affiliate marketing. It didn’t happen at once, but… Even then… I didn’t march into my boss’s office and declare, “I quit!” until 2020. My writing business has gone up and down since I said: “I quit.” These days,...
Hi Reader, I’m running a Pro Writers Only workshop early next month. I usually deep dive into a single topic that helps amateur writers go pro. My next workshop is all about getting paid to write. There are many ways you can do it. Which one interests you the most? Offering coaching and consulting Selling courses Freelancing Selling books Tick the box for the topic you are most interested in. Tickets cost $97, but I’ll give away one to a poll respondent selected at random. Write on,Bryan Collins
Hi Reader, What are half of searchers doing after typing a term into Google? NOTHING. That’s according to a joint study by SEO companies SparkToro and Datos. Enter the world of zero-click search, where Google serves up content scraped from people’s sites and slaps it in front of readers without sending traffic in return. And get this: 30% of searchers who click are going to another Google-owned property, such as YouTube, Google Images, or Google News. As somebody who built a writing business...