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Amateur vs Pro Writers
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Hi Reader, I’ve noticed a big difference between amateur writers and Pro Writers…. perhaps because I worked like an amateur for years! Amateur writers work for free. They spend hours writing and publishing content without a plan for getting paid. They hope that writing all this free content will attract a client—any client. If it doesn’t, perhaps a partner program will pay out. Amateurs rely on an algo to reach readers, any readers. They track vanity metrics like follower counts, views, likes, reads and shares. They also spend hours shoehorning their content into pre-written templates and writing with AI because that’s what all the big gurus talk about. When amateurs finally land a writing gig, they spend their days working on boring projects, endless rewrites and fighting against unrealistic deadlines. Then, they end up chasing energy-sucking clients for unpaid invoices. Now Pro Writers… They make regular offers to their ideal clients and customers. Then… they get paid to write. Sure, they can use AI as part of their research process, but they don’t rely on it. But they’re FAR more interested in mastering evergreen skills like storytelling and copywriting. Pro Writers understand the risks of relying on algorithms like X or Google. So, they create assets for their businesses that work—even when they don’t. Two examples? They’re growing an email list for making daily offers. And they’re generating recurring revenue from a few reliable clients and businesses. Pro Writers also spend most of their working day building their writing business and not someone else’s. Or they take the day off because their business works even when they don’t. For years, I worked as an amateur writer. I wrote and published dozens of articles each month for clients that didn’t pay much, if at all. One editor even told me writing for him for free would “raise my profile”! I relied on social media algos to showcase my content to readers, and I tracked all the wrong vanity stats in my spreadsheet. I only got paid to write when I changed my approach. I built a system that works for me. Now, I earn a good living from my writing business, and I regularly take the afternoons and Fridays off. As part of my Pro Writers Only program, I am helping a select group of writers do the same. My goal is for them to extract an extra $5k from their businesses. My program isn’t for everyone. It costs $150 per week, and it’s only a good fit if you’re happy to do 3 things:
Pro Writers Only isn’t open right now. But I’m opening up four spots in a few weeks. You can join the waitlist today. Reply “Waitlist”, and I’ll add you. The invite expires when my waitlist fills up. Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...