A weird trick I use for writing online


Hi Reader,

I got up early the other morning and spent two hours writing a batch of posts for LinkedIn.

LinkedIn has better reach and engagement than other networks like X. I also want to connect with other business writers, so it’s a fun place to write and publish content.

If you’re just getting started writing on LinkedIn, give it a try. It’s much easier to gain traction there than on other networks right now. You can even use LinkedIn to find clients or grow your email list.

I usually write a batch of posts in advance and schedule them for the week.

But...

It’s not enough to write content, load the content into a scheduling tool, and press Schedule.

A few weeks ago, I got on Zoom with a LinkedIn influencer.

He's helping me grow my account.

He recommended spending at least 30 minutes daily engaging with posts on larger accounts and sending connection requests.

I followed his advice for a day or two. Then, I forgot all about writing comments and sending connection requests.

The thing is...

When I followed his advice, my post impressions went up.

And when I ignored it, my impression went down.

So, now I’m using a neat productivity trick.

I keep a glass jar on my desk.

I set a timer for 25 minutes, find a few big accounts from my list, and engage with the commenters.

When the timer buzzes, I put a coin in the jar. At the end of the week, I total up the coins. The following week, I try and beat my score.

If you’re struggling with motivation, you could use this method to track every time you write 300 words or publish a blog post. Turn part of writing your business into a game.

Write on,

Bryan Collins

P.S. I've opened up a few spots on my coaching program for online writers. If you're interested in working with me, reply to this email.


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