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Letters From the Desk of Bryan Collins

I'm a best-selling author from Ireland and I can help you become a pro creator.

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

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Featured Post

Your Cyber Monday creator deals are here...

Hi Reader, You know you’re running a creator business when you collect SaaS subscriptions like they’re going out of stock. That said, I use this time of the year to buy anything I’ll use for the next 12 months. If that’s you, I’ve compiled a list of Cyber Monday deals and courses for writers and content creators. Grammarly 50% off all plans. I use Grammarly to edit my content. I also sometimes use its AI writing assistant. I’m a big fan of its ability to rewrite multiple sentences at a click....

about 13 hours ago • 1 min read
A cappuccino is sitting on a napkin holder

Hi Reader, A Scottish dairy farmer is selling the UK’s most expensive cup of coffee. You can buy a flat white from him for a whopping $344. That’s over 80 times the price of a regular cup of coffee in the UK. Why would anyone spend this much on their morning beverage? Well, you’re not just investing in a morning pick-me-up. Bruce Cunningham is selling shares in a crowdfunding Mossgiel Organic Dairy campaign to produce more milk. He wants to expand his operation out of Scotland to sell organic...

1 day ago • 1 min read
A large crocodile laying on top of a lush green field

Hi Reader, The world's largest captive crocodile, Cassius, died in Greenland, Australia, earlier this month. Croc experts say Cassius lived for a whopping 120 years. That’s a good inning for anyone, never mind a hungry croc. Now, I’ve always had an odd fear of crocodiles. I love open-water swimming, and the idea of wading into a lake only to be pulled under by an 18-foot saltwater monster terrifies me. Am I irrational? Certainly. I live In a leafy Irish town 1000s of miles from the nearest...

3 days ago • 1 min read
black nikon dslr camera on black stand

Hi Reader, I ran a 60-minute live webinar on Zoom yesterday morning, The Minimalist CEO’s Guide to LinkedIn. In the webinar, I explained how to write organic content for LinkedIn and other platforms with a group of creators, entrepreneurs, and business owners. A few writers who provide ghostwriting services had questions, too. I also showed you should and shouldn’t use AI for your business. Now, some US readers of this newsletter wrote in from the United States to say: A. It’s Thanksgiving...

4 days ago • 1 min read
man touching tablet computer on desk

Hi Reader, Later this morning, I’m running a webinar you’ll like: The Minimalist’s CEOs Guide to LinkedIn: High Impact Strategies for Business Entrepreneurs. Normally, I charge for workshops but this one won’t cost you anything. Even if you’re not active on LinkedIn, log on if you’ve an hour free. We can chat live about your content strategy. Register here

5 days ago • 1 min read
a laptop computer sitting on top of a wooden desk

Hi Reader, Tomorrow, I’m running a webinar you’ll like: The Minimalist’s CEOs Guide to LinkedIn: High Impact Strategies for Business Entrepreneurs. Normally, I charge for workshops, but this one won’t cost you anything. I’ll cover A simple but effective way you can use AI to plan and ideate your content… without sounding inauthentic How to build a library of content assets you can easily repurpose A simple strategy for growing your LinkedIn account and email list… on autopilot Even if you...

6 days ago • 1 min read

Hi Reader, One year ago, I started studying the more viral posts of LinkedIn's top creators. Now, after a lot of reverse-engineering and a few 1:1 calls, I can share what works. In this video, I break down 8+ different formats for LinkedIn you can easily reuse. These formats work great for most networks, not just LinkedIn. Don't copy blindly, though. Add your perspective, story, or philosophy. And sweat that first line. Let clarity, curiosity, and brevity be your North Star. If you get a hook...

7 days ago • 1 min read
man walking inside mall collage

Did you see this? It goes away tomorrow night.

9 days ago • 1 min read
A bunch of gold buttons flying in the air

Hi Reader, If you’re sitting on the sidelines this weekend with nothing to sell, I hear you. I made that mistake for a few years. It’s easy to fix, though. New Year is up next. And it’s also a crazy profitable time for creators and those in the online education space. Chances are, you ALREADY have something in vault you can dust off and present to your audience for 2025. It’ll easily add a few k to your business. An example: Like most creators, I spent a few hours this week putting together...

10 days ago • 1 min read
A person holding a cell phone in front of a laptop

Hi Reader, The Zettelkästen Method for Writers is my flagship note-taking course. It normally retails for $297, but you can buy it today for $97. Basically, I show you how to create a smart note-taking system you can use for any time of writing project. It only takes 30 minutes a day and your content will practically write itself once it’s up and running. As it’s Black Friday, I want to sweeten the deal, though. So, I’ve added TWO more bonuses. First up, you get Freelance Writing Mastery...

11 days ago • 1 min read