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My name is Bryan Collins. I'm a content strategist, copywriter and USA-Today best-selling author.

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How I landed coaching clients (and you can too)

Hi Reader, For years, I ran a content publishing business. I worked with a team of writers and editors. We published dozens of articles each week. As my sites grew, I spent less time writing. Instead, I spent hundreds of hours refining my SEO strategy to get MORE TRAFFIC to my site. More traffic meant more revenue. Thanks to AI and a brutal series of Google algo updates, I stopped investing so much time and money in content and SEO. The online publishing model demands increasing amounts of...

Hi Reader, If you’ve ever felt bad about procrastination or missing a deadline, take note from Mr. King. He’s in the middle of plugging his new collection of short stories, You Like It Darker, this summer. He started writing one short story in the collection when he was a sprightly 30-year-old horror writer. Now King, aged 76, is publishing Answer Man as part of his new collection. King told NPR about the 45-year gap: “I will write stories and they don’t always get done. And the ones that...

Hi Reader, Up, up, down, down, left, right, left, right, B, A and start. Many gamers know that button sequence intimately. The Konami Code is a famous video game hack. Japanese video game designer Kazuhisa Hashimoto built this code into his 1986 cult classic Gradius. His game was too difficult for most people to play, so he created a cheat code. After pressing these buttons, players received all available power-ups. Since then, game designers baked the Konami Code into titles like Street...

Hi Reader, How do rich writers do it? Did they sign a Faustian pact to earn millions while other writers struggle to earn a living? Here’s what I found out. 1 Don’t worry about rejection - JK Rowling is worth over a billion. 12 different publishers rejected the first Harry Potter book, which she wrote in local coffee shops while broke and in the middle of a painful divorce. Eventually, a publisher took a chance on her and bought the series for £1.3m. Even crypto doesn’t produce those returns....

Hi Reader, The other day, I spent a morning watching an online writing course by a famous author. I felt warm and fuzzy about the advice in this course…until later that night. I realized I’d forgotten to write a daily email for my newsletter. I was too busy scrubbing through his videos on x2. Que a scramble to draft and write an email on my Macbook before bed. I hate writing late at night because staring at my laptop messes up my sleep. I also find it harder to write when tired. But I’d only...

Hi Reader, A writer said to me the other day, "I don’t have much time to write, I have a lot going on at work and at home…and I don’t have much time.” If you’re struggling with this type of problem, consider this advice from NYT journalist David Brooks. He said: "Great creative minds think like artists but work like accountants.” Like an accountant preparing a tax return, effective writers use deadlines to finish things. I worked as a freelance journalist for a few years. I learned the hard...

Hi Reader, I was talking to a new writer recently. She told me, “I want to connect with other writers, creators, and thinkers. I haven’t found a welcoming community where I can meet these people—especially beginners.” Enter a writing community. In theory… a good one can save you time in several ways. You can… Ask questions about the craft. Connect with other writers. Get accountability for key writing projects. Share wins. The problem? Many public writing communities are stuffed with trolls...

Hi Reader, I was talking to a new writer recently. She told me, “I want to connect with other writers, creators, and thinkers. I haven’t found a welcoming community where I can meet these people—especially beginners.” Enter a writing community. In theory… a good one can save you time in several ways. You can… Ask questions about the craft. Connect with other writers. Get accountability for key writing projects. Share wins. The problem? Many public writing communities are stuffed with trolls...

Hi Reader, Earlier this year, I started working directly with writers who want to go pro. I created Pro Writers Only. It's a 1:1 coaching program. I help clients earn an extra $3-5k a month from their writing businesses. This premium program isn't for everyone. Also, I only accept 10 clients. And it's closed until later this Summer. However, some 20,000 writers read this newsletter. Readers regularly email me saying they still need support. They want to connect with other writers, share their...

Hi Reader, I've joined many clubs over the years. Some I quit almost immediately. Others I stayed in for years. Some examples? Toastmasters to practice public speaking. A weightlifting club in a local CrossFit gym to put on some muscle. An athletics club to learn how to run. And a Star Trek appreciation club because I was a spotty-faced teenager. One club left a big impression on me. Years ago, I joined Write Club. Write Club was a local creative writing group. (Not the most original name,...