Creator Leverage: Master AI. Build Systems. Grow Your Business

Last week, I cracked open my MBA strategy textbook after a hiatus. Some MBA frameworks are the corporate equivalent of watching paint dry. But I stumbled across one that’s actually useful: the McKinsey 7-S Framework. And no, you don’t need an MBA or a six-figure consulting gig to use it. This week, I applied it to my local newsletter project. The one about events in Leinster that I wrote to you about earlier this month. The framework helped me spot gaps I’d been ignoring—like the fact I had...

I spent the past week or so writing an abstract for an MBA research paper. They’re surprisingly challenging to write. I haven’t recorded a tutorial in a while. But I thought this would be a good one to document. You can watch over my shoulder as I break down the key parts of a good academic abstract. (My MBA paper abstract was approved by the way!) If you’re writing an abstract, I don’t recommend using AI for reasons I cover in the video. But you can still check it for grammar issues with...

Google Business is one of the easiest and fastest ways to grow your brand online. You don’t have to rely as much on SEO. And your business is less vulnerable to AI and algo changes. Don’t stop at adding an address and phone number. You can do a few other things to land clients and customers Here I explain what they are. If you have an existing business website and you’d like me to review it, fill in this form. If you’re a good fit, I’ll give you some actionable recommendations. Apply

In a few hours, enrollment closes. I’m locking the doors on the Cretor White Space Challenge at its current price. Before I do, I want to be direct: Perfectionism can cost you years. Years of tinkering with drafts that never get published. Years of waiting to "feel ready" before starting that passion project. Years of collecting ideas in notebooks, while your best work stays locked inside your head. Tomorrow, you could wake up with the same problems. You could lack the discipline and...

Tomorrow morning, you COULD open the first lesson of the Creative White Space Challenge. And you'll face a decision. You can read it, nod along, and tell yourself you'll "apply it later." Or you can actually do the work. Here's what I've learned after years of teaching creators: The ones who succeed aren't more talented. They're not more inspired. They don't have more time. They just refuse to let another 30 days pass without finishing something real. Think about where you are right now: That...

You don't have a creativity problem. You have a structure problem. One of your fellow creators put it perfectly: "Discipline, structured workflow, focused objectives... the usual." Translation: "I know what I need. I just can't seem to make it stick." Here's why: Your curious mind is a feature, not a bug. It's why you have brilliant ideas. But without a system to channel that curiosity, it becomes the enemy of completion. You start a community blog project. Then a LinkedIn strategy catches...

Your first draft is going to suck. Your second draft will probably suck, too. Mine certainly did. And if you wait until it stops sucking before you publish it, you'll never publish anything. I only built a business writing online after I got over my fear of lousy first drafts. Here's the painful truth about perfectionism: It's not protecting your reputation. It's preventing you from building one. One creator told me: "I hate the idea that my draft from the start will suck." I get it. Nobody...