Creator Leverage: Master AI. Build Systems. Grow Your Business

Last month, I spent 5 minutes writing a Substack note that outperformed lead magnets I'd spent days creating. The note went viral, attracting over 1,000 likes, shares, and comments. It brought hundreds of new subscribers to my list without costing me a cent in ad spend. But here's what most creators don't know: I cheated. I didn't write my note from scratch. I took an idea from my daily newsletter, fed it into my custom Claude Project, and spent 3 minutes editing the output. What would have...

I've spent the past few weeks geeking out AI coding. Here are a few tools I built with AI this week. Custom Landing Pages I replaced my expensive high-fangled landing page software with custom landing pages coded using AI. It took care of all the HTML, CSS and integrations for me. These on-brand landing pages plug nicely into Kit and have some neat analytics. I’ll deploy these to Netlify and track analytics via Plausible. No more monthly recurring subscriptions! Did I mention I’m not a...

For a few years, I employed a team of writers, editors, assistants, and consultants. That was an expensive business model, so I changed things two years ago. These days, it’s me and an assistant. I won’t lie—letting go of my team was hard, but I prefer running a lean solopreneur business. If you want to do the same, AI can easily assume roles you’d usually hire for or outsource. 1. Content EditingTraining Claude or ChatGPT on your tone of voice and it’ll provide frank and actionable feedback....

I trained AI on my daily newsletter. That’s over 150,000 words of my best content. Watch what happened next…. 1 min (If you want to join PromptWritingStudio, head here)

For most of my 30s, I worked as a Word Wrangler. I woke every morning at 6 am and spent an hour or two gunning for a set word-count. Fueled on coffee and house music, I pushed myself to write until I reached the magical 1,000/1,0000 words in apps like Scrivener. I also tracked my daily output in a fancy Google Sheet and gave myself fun little writing challenges to beat each week. Hit 10,000 words this week? Congrats Bryan, you can buy a gadget from your Amazon wishlist. Missed it? No Bose...

When I published my first book in 2015, I’d no idea what I was doing. I thought I could handle everything myself. Come up with the idea, write the manuscript, format the book, design the cover, and of course… edit the first draft. Big mistake. After releasing that first book, the Amazon reviews trickled in. “Great advice, but riddled with errors.” “Needed a good editor.” “Couldn’t get past the typos.” Ouch. Those two-star reviews taught me the hard way that a good book editor isn’t a luxury;...

Earlier this year, I created an email course about writing with AI called PromptWritingStudio. I tested it with a small subset of my email list as a beta program. Customers got two proven AI prompts they can use with ChatGPT, delivered to their inbox twice weekly. I launched the newsletter course using a simple Google Doc and Kit’s checkout cart. The course was a surprising success. What began as a quick test with a handful of subscribers turned into one of my most profitable offers. So I...